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Microsoft Xbox/BIG SHADOW – The Very Beginning of Video Projection Trend
In Japan it’s not unusual to come across outdoor street events promoting one brand or another. However, about 7 years ago, Microsoft Japan caused a bit of a sensation when it initiated the “Big...
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BETC Euro RSCG for Sci Fi Channel – Adopt Sci Fi (Integrated Campaign)
In 2008 BETC Euro RSCG created this integrated campaign, which incorporated ambient, radio, press, film and on-line elements, to raise awareness of the Sci Fi Channel in France. The campaign was based...
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I Amsterdam – The campaign to re-brand Amsterdam
I Amsterdam was a photography exhibition devised by tha ad agency Kesselskramer (in conjunction with Amsterdam Partners) as a promotion for the city of Amsterdam. Twenty well-known photographers, who...
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Scholz & Friends for Fresh’N’Friends – Fruit Figures
All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets....
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Leo Burnett for Think!/Road Safety Campaign – Man Trapped in Pint Glass
Agency Leo Burnett did some research and found that anti-drink-driving advertising based around crashing and injury was no longer likely to effect the target demographic of young male drivers who...
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Monopoly in advertising
Monopoly – New York/London/Madrid Advertising Agency: DDB Spain Year: 2005 Monopoly – “Own it all” Campaign Advertising Agency: JWT Frankfurt Year: 2009 Monopoly – A Real Game Advertising Agency:...
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TBWA/Berlin for adidas – A Giant Case History
IMPOSSIBLE GOALKEEPER Just before the start of the UEFA Euro 2008 football tournament, adidas turned one of Vienna’s best-known landmarks, the Prater ferris wheel, into a huge image of the Czech...
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Court TV’s Parco PI – That Girl Emily
To generate a buzz leading up to the season premiere of Parco PI on the American network Court TV (now truTV), a show that revolved heavily around the subject of adultery, a campaign was conjured up...
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Welcome to ROACHVILLE from TBWA Johannesburg
TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable....
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From Coke to Mikado – Don’t Underestimate the Power of a Red Button
Mikado – Resistance Test Advertising Agency: Buzzman, Paris, France CEO / Creative Director: Georges Mohammed-Chérif Art Director: Louis Audard Copywriter: Tristan Daltroff Art Director Assistant:...
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Ceres Beer – #ivoteanyway (How a beer did what the government could not do)
I’m an Executive Creative Director. And if you ask people who work with me, they’ll tell you that when it comes to judging our own works, I’m always hypercritical. That’s why I’ve never posted here...
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Advertising by Design (22 Brilliant Ideas)
TBWA/Hunt/Lascaris – We Sent Their Briefs Back Although TBWA\Hunt\Lascaris is well established as an above-the-line agency, our clients were yet to be introduced to the wealth of talent that TBWA\...
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British Airways – Plane Detecting Billboards
British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind customers how magical flying can be, from the perspective of...
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Jung von Matt for Pro Infirmis – Who is perfect, anyway?
A Swiss charity has created mannequins based on the bodies of disabled people in a bid to raise awareness that no one has a perfect body. Pro Infirmis, an organisation for people with disabilities,...
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Samsung Maestros Academy – The Future of Made in Italy with Samsung and Leo...
Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a...
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